The Essential Elements Roadshow

Social media is on the rise. Customers are bombarded with messaging. And the ability to learn faster, act quicker, and deliver more value than your competitors may be your only competitive advantage.

In this keynote session, we’ll cut through the hype to examine the reality, the solution, and the opportunity for the new breed of agile marketers. We’ll also take a look at a recent BusinessWeek survey of 300 marketing executives, highlighting some alarming disconnects between the direction companies think they are heading and the reality of where they are today.

Social networking sites such as Facebook are quickly becoming the most popular destinations on the web, but businesses that jump in without a solid plan—and the right analytics solutions to measure the results—are not only losing money, they’re alienating their audience.

This practical and information-packed session will provide you with critical insights into what it takes to develop a successful Social Media analytics strategy. Strategies that will help you ensure accurate attribution from view-through to click-through and justify your social media investment.

In the world of search, display advertising, and social interaction, advertising can do more than attract visitors. It can spark new possibilities, kindle new relationships, and fuel new business.

This deep-dive presentation will give you insight on how to make effective budget allocation and marketing mix decisions for your advertising programs. You will see the importance of tracking performance and understanding the influence and impact of a campaign across sessions and channels.

An ever growing volume of marketing is directed at your customer, through email, onsite recommendations or display advertising. This is only the tip of the iceberg, with new forms of advertising and channels entering and redefining the online landscape.

This presentation will detail expert strategies for delivering messages that do more than build loyalty—they turn customers into evangelists of your brand—because every communication and interaction will be relevant, targeted, timely, persuasive, and most of all, personal.

Multichannel marketing sets up the groundwork of insight on which your business can build. Every interaction with customers is an opportunity to learn how they research, how they evaluate, and how they buy, but only if you have the ability to listen.

Using real-life examples you will learn how to gain a complete view of every customer touch point—both online and offline—and see how to fully optimize your personalized marketing, grow the lifetime value of a customer and recognize how much online drives your offline revenue.

This presentation brings the elements of optimization into practical action. Watch as our experts demonstrate how to use the latest tools and reveal the innovative methods that you can use to leverage these marketing tactics to thrive in the new world. Learn how to turn the components of online marketing into the building blocks of success in your own organization.